sadbh grehan


SADBHGREHAN.COM

SADBH.G@GMAIL.COM


How do we interact with the information we encounter?

A study on ‘Social Clicks’ found that 59% of links on social media platforms are not read before being shared. People are more willing to share an article than read it, typical of modern information consumption. We form opinions based on a summary, or a summary of summaries, without making the effort to go deeper.

This work seeks to challenge passive consumption, provoking individuals to actively consider the accuracy, truth and entirety of the information they consume and share. By removing the ‘information’ of the letterforms, disrupting and altering the format in which information is delivered, the mode of transmission becomes the concept.










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